{"id":11345,"date":"2018-06-07T13:03:55","date_gmt":"2018-06-07T07:33:55","guid":{"rendered":"https:\/\/blogs.digipanda.co.in\/digiblog\/?p=11345"},"modified":"2021-08-23T10:03:58","modified_gmt":"2021-08-23T04:33:58","slug":"advertising-at-its-best","status":"publish","type":"post","link":"https:\/\/digipanda.co.in\/blogs\/advertising-at-its-best\/","title":{"rendered":"Advertising at its Best"},"content":{"rendered":"

Imperial Blue \u2013 \u201cMen will be Men\u201d<\/h2>\r\n\"digital\r\n\r\nIn the beginning (Advertising), God made the beautiful and charming Eve. After that God made other creatures: animals, insects, birds, fish and then the best of all ‘Men’. But at that point, men had this ability of turning themselves into any other animal. This left Eve longing for men, but men were happy being in any other form than human.\r\n\r\nIrritated by this ever-changing nature, Eve did ‘kathor tapasya<\/em>‘ and then God was satisfied.\u00a0 God asked the reason for such vigour. Eve answered, “Dear God, I am charming and beautiful. I spend thousands on shopping and parlour. My beauty is out of this world. Still, ‘men’ are not after me and keep changing form. I don’t care for any life other than man. Do something”.\r\n\r\nGod being satisfied, grants her the wish, “Don’t worry from now onwards – Men will be Men”. This was how the expression came into existence.\u00a0 \ud83d\ude09<\/strong>\r\n

\"social\r\n\u201cBoys will be boys\u201d<\/em><\/p>\r\nTime after time, Imperial Blue’s ad commercials have managed to engage its audience with dry humour and the two-line ghazal.\r\n\r\nBut what makes it stand apart?\r\n\r\nThe ‘Men will be men’ slogan is the brainchild of Ogilvy and Mather and has been running effectively with the alcohol brand for more than 18 years now.\r\n\r\nIn the advertising industry, this is called ‘slice of life’ advertising or ‘surrogate situational’ advertising. Since there is a prohibition on promoting liquor in India, usually these brands utilize products which people\u00a0 find everywhere but are not necessarily bought, like: music CD, soda, water etc,. You would have seen McDowell\u2019s Music CDs, Bagpiper Soda, and so forth. Similarly, Seagram\u2019s showcase humoristic ads but in reality are advertising their own whisky brand.\r\n\r\nThe Seagram’s Imperial Blue campaigns are based on a key human understanding that \u2018confident men take on life with optimism\u2019 and it is comprised of real-life elements displaying how men carry themselves around and in front of women. They even go the extra mile to put on a show of being refined men, however, they are still hopeless romantics (read: love fools), going berserk at the very sight of a female. This universal positioning of their campaign cuts across gender, age, geography, race, and is even executed in a very straight forward manner.\r\n

\"seo<\/a>\r\nExpressions of both these men when the woman <\/em>appears, is timeless! <\/em>\r\nSuch a tragedy, when he realizes that she had asked that empty seat for her grandfather.<\/em><\/p>\r\nFull of downplayed humor, these ads attempt to target the dynamic, youthful Indian men. In these ads, a man is always seen putting on a confident appearance, in some cases comes to be a victor, but often humiliating himself.\r\n\r\nThese subtle situational comic scenes in TVCs are a portrayal of the sort of stories an average Indian would narrate to his friends over a drink, making this campaign very much relatable. On top of this, there is a sarcastic Jagjit Singhesque ghazal that plays the whole time (“Pyaar ki raah mein chalna seekh…\u201d) adding a tragicomic feel to the whole campaign.\r\n\r\nThis is truly a case of advertising at its best!\r\n\r\nCreative Agency<\/em><\/strong> –<\/em> Ogilvy & Mather\r\nCreative Directors<\/strong> –<\/em> Ajay Gahlaut and Nitin Srivastava\r\nBrand<\/em><\/strong> –<\/em> Seagram’s\r\nParent Brand<\/strong> –<\/em> Pernod Ricard","protected":false},"excerpt":{"rendered":"

Imperial Blue \u2013 \u201cMen will be Men\u201d In the beginning (Advertising), God made the beautiful and charming Eve. After that God made other creatures: animals, insects, birds, fish and then the best of all ‘Men’. But at that point, men had this ability of turning themselves into any other animal. This left Eve longing for […]<\/p>\n","protected":false},"author":1,"featured_media":11845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[34,39],"tags":[41,36],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogs.digipanda.co.in\/blogs\/wp-json\/wp\/v2\/posts\/11345"}],"collection":[{"href":"https:\/\/blogs.digipanda.co.in\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.digipanda.co.in\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.digipanda.co.in\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.digipanda.co.in\/blogs\/wp-json\/wp\/v2\/comments?post=11345"}],"version-history":[{"count":1,"href":"https:\/\/blogs.digipanda.co.in\/blogs\/wp-json\/wp\/v2\/posts\/11345\/revisions"}],"predecessor-version":[{"id":11846,"href":"https:\/\/blogs.digipanda.co.in\/blogs\/wp-json\/wp\/v2\/posts\/11345\/revisions\/11846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.digipanda.co.in\/blogs\/wp-json\/wp\/v2\/media\/11845"}],"wp:attachment":[{"href":"https:\/\/blogs.digipanda.co.in\/blogs\/wp-json\/wp\/v2\/media?parent=11345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.digipanda.co.in\/blogs\/wp-json\/wp\/v2\/categories?post=11345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.digipanda.co.in\/blogs\/wp-json\/wp\/v2\/tags?post=11345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}