Are you ready to take your Instagram game to the next level? As a content creator on this platform, you’re probably aware that getting your content in front of the right people can be a daunting task. In fact, the average engagement rate for influencers per post is just 1.42 percent, while the median engagement rate across all industries is even lower, at only 0.98 percent.

But don’t worry, there’s a solution: Instagram Recommendations. This powerful feature can help you reach a wider audience and attract more engagement to your content.

To take full advantage of Instagram Recommendations, the first step is to understand the latest guidelines and rules for this feature. In this post, we’ll guide you through the process of leveraging Instagram Recommendations to increase your reach and engagement and help you get the most out of this valuable tool.

What Are Instagram Recommendations and How Do They Work?

Instagram Recommendations are posts that appear on the Explore page, Accounts You May Like, and the Reels tab. These posts are curated by Instagram to help users discover new content and communities, even if they don’t follow the account that posted them.

Instagram uses advanced technologies like Artificial Intelligence(AI) and Machine Learning(ML) to ensure that the recommendations are relevant and valuable to users. The algorithm is constantly being updated and takes into account each user’s preferences, behaviours, and usage history to personalize recommendations.

As a brand, influencer, or marketing agency, it’s important to keep an eye on changes to the Instagram guidelines to ensure that your content meets the standards necessary to be recommended. In this post, we’ll dive deeper into how Instagram Recommendations work and how you can leverage them to increase your reach and engagement.

How Instagram Recommendations Help Your Brand Reach a Wider Audience

Instagram was initially created for sharing photos, but it has now evolved into a popular social media platform where businesses can promote their products and services. Today, Instagram is one of the most important digital marketing channels used by companies to run social media marketing campaigns.

One of the features of Instagram that can help businesses reach a wider audience is Instagram Recommendations.

Here are some of the ways that Recommendations can benefit your brand:

i) Showcasing Products

One of the best ways to use Instagram is by promoting your products or services. ‘Instagram Guides’ is a feature that any user can access to create curated content, such as showcasing products, places, and posts.

• For businesses that rely on travel and hospitality, showcasing “Places” is essential.
• “Products,” on the other hand, helps promote products and services.

Unfortunately, Instagram Guides remain underused, so using this feature can give businesses a competitive edge.

To create an Instagram Shop, businesses must first meet the eligibility requirements, have an Instagram business or creator account, connect to a Facebook Page, and upload a product catalogue. Once approved, businesses can turn on the Shopping feature to simplify buyer journeys and increase conversion rates.

ii) Expanding Reach and Boosting Customer Acquisition

The primary goal of any Instagram content strategy is to increase the number of followers and reach. Instagram Recommendations can help with this by appearing on the Explore page and showing non-followers your content.

Recommendations are free, and Instagram uses an algorithm to recommend posts that are relevant to users. This means that your posts will reach an audience that is likely part of your target customer segment.

With Instagram Recommendations, businesses can get more reach and attract potential customers without spending any money. So, if you want to improve your brand’s visibility and reach, it’s essential to understand the value of Instagram Recommendations and how to use them effectively.

How to Meet Instagram’s Recommendation Guidelines

To be eligible for Instagram Recommendations, users need to adhere to the Instagram Community Guidelines and Recommendation Guidelines. These rules are designed to maintain high standards and avoid recommending posts that could be offensive or inappropriate to a wider audience.

Some types of content are prohibited on Instagram, such as violence, regulated products like vaping and tobacco, and sexually explicit images. If posts or IG reels violate these guidelines, they will be flagged and removed using advanced technology and human review teams. In extreme cases, an entire account may be excluded from recommendations due to repeated violations.

To ensure your content is eligible for Instagram Recommendations, it’s important to follow all the guidelines and regularly review them for any changes. This can help increase your chances of reaching a wider audience and expanding your reach on Instagram.

Tips for Creating Instagram Content and Reels

If you’re looking to increase your chances of getting recommended on Instagram, here are some best practices to follow when creating content and reels:

1) Post Original Content and Post Consistently

To create content that stands out and appeals to your target audience, it’s important to:

• Avoid uploading reels that are already posted or unoriginal content.
• Share original photos and videos to showcase your creativity and appeal to your audience.
• Make regular posts and schedule them according to your target audience’s timeline to increase visibility and engagement.
• Use social media tools like Hootsuite or partner with a reputable Instagram marketing agency to make the process more efficient.

2) Generate Engaging Reel Ideas

When creating reels on Instagram, keep these elements in mind:

• Use high-resolution, 9×16 vertical dimensions without borders so that the video can be seen full-screen on smartphones.
• Avoid covering a significant portion of the screen with text.
• Keep videos short (no more than 90 seconds) and engaging.
• Make the first three seconds count to grab users’ attention.
• Incorporate your company’s Instagram brand guidelines or identity to enhance brand recognition.
• Consider using the services of an Instagram marketing company for professional video production.

3) Enhance Promotion on Instagram by Increasing Search Visibility

To boost your search visibility, remember to:

• Include relevant keywords in your post and profile names.
• Add primary keywords to your bio to enhance search visibility.
• Include relevant keywords and hashtags in captions, not comments.

By following these tips and best practices, you can increase your chances of being recommended on Instagram and attract more followers to your content

Get Qualified For Instagram’s Explore Page

Being eligible is essential for reaping the rewards of being recommended. That entails ensuring each image and video shared adheres to Instagram’s rules.

Also, use the suggestions made in this article to your advantage to draw in more viewers and possible clients. For instance, adding keywords can improve search visibility.

Call us at 8448-835-766 for more details on how our Instagram marketing solutions can help drive clients to your product sales pages. Our social media marketing experts can go over several digital marketing techniques that can boost your business and offer fantastic returns.