Meta, the parent company of Facebook, Instagram, and WhatsApp, has made a significant move in India by introducing its verified service. This comes in the wake of Twitter’s recent implementation of a monthly subscription fee for verified accounts.

On Wednesday, Meta announced that it is now offering a verified service in India, allowing users to gain the coveted verification badge on their accounts. The monthly subscription price for mobile app users is set at Rs 699. However, Meta has even more plans in store. In the upcoming months, the California-based company intends to expand the verified service to the web, offering it at a subscription price of Rs 599 per month.

According to a statement released by Meta, the newly launched Meta Verified service is readily available for purchase directly on Instagram or Facebook in India, starting today. With these offerings, Meta aims to provide users with enhanced features and exclusive benefits through their verified accounts on popular social media platforms.

In an announcement made on the broadcasting channel, Mark Zuckerberg revealed that Meta Verified is now accessible to users in India, the UK, and Canada, with Brazil set to join the list soon. This expansion comes after successfully testing Meta Verified in Australia and New Zealand.

Wondering What Meta Verified is all About?

In a recent blog post, it has been revealed as an exclusive membership package available on Instagram and Facebook. This package offers a range of exciting features, including a verified badge(blue tick) that provides official identification for your account.

But that’s not all. Meta Verified also provides proactive account protection and grants access to dedicated account assistance. With this membership, users can enjoy enhanced security, verification, and personalized support, ensuring a seamless and protected social media experience.

Unlocking Meta-Verified Features in India

Meta Verified India offers an array of compelling features to subscribers. By opting for this subscription, users gain access to the following benefits:

1. Verified Badge: With Meta Verified India, users receive a coveted blue tick, indicating that their account has been verified as authentic and trustworthy by the company. This verification helps establish credibility and authenticity.

2. Protection from Impersonations: Meta takes user security seriously and provides proactive account monitoring to safeguard against impersonations. This ensures a safer online environment for users, especially as internet audiences continue to expand.

3. Account Support: Meta is committed to delivering exceptional user experience, and as part of Meta Verified India, users can access direct user support. Assistance is currently available in English, with plans to introduce Hindi support soon. This ensures that users have the necessary support to address common account-related issues promptly.

Meta Verified India aims to provide a comprehensive package that not only enhances account credibility but also prioritizes user security and offers valuable support services.

Honouring Verified Badges

For accounts that were verified prior to the introduction of Meta Verified, they will continue to retain the verified badge. These accounts underwent a thorough verification process to establish their genuine presence and may be more vulnerable to impersonation compared to regular users.

Maintaining the verified badge is crucial to safeguard their accounts and the individuals who engage with them. The long-term goal is to create a subscription offering that provides value to all, including creators, businesses, and the community as a whole.

Meta Verified Requirements

To qualify for Meta Verified, users need to meet specific criteria outlined by the company’s official website. These requirements include:

• Age Requirement: Users must be at least 18 years old to be eligible for Meta Verified.
• Minimum Activity: Users are expected to fulfil a minimum activity requirement, which may vary based on the specific guidelines set by Meta.
• Government ID Verification: Users will be required to provide a valid government-issued identification document that matches the profile name and photo of their Facebook and Instagram accounts.

This step ensures authenticity and helps maintain the integrity of the verification process.

Meta Verified: Embracing Change and Diversifying Revenue Streams

The introduction of Meta Verified in India marks a significant development in the realm of social media platforms. This move comes shortly after Twitter implemented a paid subscription plan for its users.

It appears that Meta, previously relying heavily on advertising revenue, has recognized the need to explore alternative sources of income.

In recent times, the advertising landscape has experienced a shift, with a noticeable decline in ad revenue for various platforms. As a result, Meta may have strategically decided to introduce a paid subscription plan like Meta Verified to diversify its revenue streams and ensure sustained growth. This approach allows Meta to provide users with a premium experience while generating additional income.

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